Procrustes and Hospitality: Avoiding the One-Size-Fits-All Approach
While reading Nassim Taleb, I stumbled upon an fascinating myth that immediately resonated with my daily experiences in the hospitality industry. The legend of Procrustes, from Greek mythology, tells the story of a hotelier infamous for his iron bed. He invited travelers to spend the night, but none ever fit the bed perfectly. To “adjust” his guests, Procrustes would stretch or amputate them to force a fit. This horrifying tale serves as a stark reminder for modern hospitality: a one-size-fits-all approach can leave guests feeling neglected and undervalued.
Unlocking Hidden Potential: Why Every Independent Hotel in Greece Needs an Expert Eye
Greece, a timeless jewel of Southern Europe, continues to captivate travelers with its ancient landmarks, stunning beaches, and unparalleled hospitality. In 2023, Greece welcomed approximately 28 million international tourists, marking a 75% increase in tourism revenues compared to the previous year, according to the Bank of Greece. This upward trend has continued into 2024, with projections estimating 35 million arrivals and a projected 10% increase in revenue, reaching an estimated €22 billion1.
Beyond Room Rates: The Art and Science of Pricing Strategies in the Boutique Hotel Industry
In the boutique hotel industry, pricing strategies are not just about setting room rates — they’re a delicate balance of art and science. Unlike larger hotel chains, boutique hotels face unique challenges in revenue management due to limited room inventory and fewer resources. However, by leveraging intuitive techniques and cutting-edge technology, boutique hotels can craft innovative pricing strategies that maximize revenue and enhance guest satisfaction. Here’s how.