SirFrog Hospitality is your premier B2B partner for end-to-end hospitality management and digital transformation.

We specialize in empowering independent hotels to reimagine their future with courage and innovation.

Inspire hotel and property owners to bravely reimagine their future.

Our Purpose

How do we do this?

Technology

We utilize proprietary technology that leverages real-time data to efficiently reduce costs and maximize revenues.

Personalization

We prioritize exceptional hospitality by enhancing guest experiences through a human-centered, fast, and personalized approach.

Team

Our diverse, imaginative team of experienced travelers excels in transforming concepts into vibrant brands through innovation and meticulous execution. We are dedicated to bringing fresh perspectives and entrepreneurial spirit to every project.

Meet the Team

  • Omar Sawaf

    CO-FOUNDER & CEO

    3rd time founder. From construction to real estate development to hospitality and technology. Omar’s interests are widespread, but his passion is in building companies in the built-world.Known for his relentless work ethic, he finds balance through his wife and their two young sons, who keep him grounded and inspired.

  • Adam Rafeh

    Co-founder & CFO

    A global citizen, having lived in diverse places like Dubai, America, and Lebanon, and has traveled extensively across the world. A passionate entrepreneur, driven in his ventures, yet mindful of taking time to appreciate life’s moments as the world evolves around him. He holds a degree in Economics and an MBA, with a self-taught passion for learning how things work and mastering new tech innovations.

  • Danai Ibrahim

    Head of Growth & Marketing

    A seasoned marketing and business development professional with strong track record of driving strategic partnerships, expanding marketing and brand efforts, and leading cross-functional teams. Throughout her career, Danai has demonstrated expertise in navigating complex markets and supporting startup ecosystems through innovation and digital transformation.

  • Ahmad Tekriti

    Product Owner

    Ahmad carries a Master's degree in Business Analytics and has a passion for tackling complex challenges. He applies a hands-on approach to developing innovative products that drive growth and deliver meaningful impact. Specializing in hospitality, e-commerce, and education, he crafts solutions tailored to the unique needs of each industry.

  • Jean-Pierre El Samra

    Technology Lead

    A technology leader with over 20 years of experience in software development. He holds an MBA and is AWS certified, specializing in innovative system designs and leading digital initiatives. Known for his ability to drive efficiency he excels in both technical leadership and project management.

  • Manal Syriani

    Operations Lead

    Extensive experience in hospitality mostly in consulting. Led serval development and restructuring projects in Lebanon and the MENA region. Specialized in developing and implementing operational modules and processes based on market needs and proven strategies. Passionate about supporting individuals and businesses realize their dream and create magical moments to people we serve.

  • Themis Pslatopoulos

    Head of Community

    Themi plays a key role in connecting operations with business development. Known for driving impactful initiatives, Themi has successfully enhanced community engagement and fostered valuable partnerships, contributing to both growth and operational success.

  • Dino Alexakis

    Business Development Manager

    Accomplished hospitality professional with an entrepreneurial mindset and a track record in concept, business and team development. Used to excelling in fast paced environments with experience in both corporate and startup business settings. Strong analytical and financial acumen combined with a keen interest in research and feasibility studies.

  • Nina Clades

    Marketing & Outreach Officer

    Nina blends a background in Psychology and a Master’s in Anthropology with a passion for the arts and photography. Known for a creative approach, Nina excels at organizing events and fostering meaningful connections that bring people together.

  • Mohsen Haidar

    Accounting Manager

    Rising to Head of Department by 25, Mohsen worked across Lebanon and Iraq, excelling in F&B, Front Office, and Accounting. A detail-oriented leader with a passion for hospitality, he manages accounting by day and teaches aspiring professionals as a college instructor by night.